My Unfair Advantage

MY UNFAIR ADVANTAGE

Style On the Run: mobile cosmetology services at your convenience

1. Knowledge of Cosmetology – I believe you have to know the technical side of this business so you can evaluate whether someone is doing the job they are hired to do.

Valuable: yes

Rare: no

Inimitable: no

Non-substitutable: no

2. Network of cosmetologist – I started working in a salon 16 years ago and have created quite a network of friends that I believe would be excellent providers in my business.

Valuable: yes

Rare: yes

Inimitable: no

Non-substitutable: yes

3. Friend who designs websites and apps – the technical aspect of my business design could be done by a personal friend instead of outsourcing it at a higher cost.

Valuable: yes

Rare: no

Inimitable: no

Non-substitutable: yes

4. Very few competitors - There was not any real options providing the same social networking/scheduling platform. 

Valuable: no

Rare: yes

Inimitable: yes

Non-substitutable: yes

5. Several salon owners for advising - I know many salon owners that have provided a lot of advice on how to hire the right people and keep a business that is evolving successful.

Valuable: yes

Rare: no

Inimitable: no

Non-substitutable: no

6. Personal connection with many that would use this service - I would be able to network very easily as I have lived and maintained friendships with people all over the country.

Valuable: yes

Rare: no

Inimitable: yes

Non-substitutable: no

7.  Financial background to keep operating costs in line - My accounting degree and business experience would be vital in actual operations. 

Valuable: yes

Rare: no

Inimitable: yes

Non-substitutable: yes

8. Convenience of being able to schedule mobile service any time - Absolutely the most important part of my business plan.

Valuable: yes

Rare: yes

Inimitable: yes

Non-substitutable: yes

9. Social personality for marketing - marketing is going to be everything

Valuable: no

Rare: no

Inimitable: no

Non-substitutable: no

10. Ability to adapt to any change needed moving forward - I think I am very good at taking the good with the bad and continuously moving forward. 

Valuable: yes

Rare: no

Inimitable: no

Non-substitutable: yes

I believe that the convenience factor is what makes my service idea so desirable. It is by far my best resource. Without being able to schedule on your time, it would be like any other salon service.

Here is an example of a highlighting technique. It is a 13 min long video but you can speed it up!