Opportunity
My customers are crunched for time facing neglect of
their cosmetology needs. They are busy professionals, over-worked mothers, and
those that keep non traditional hours. They can’t seem to keep up with their
hair and styling needs to make them feel put together.
* Within a busy schedule, they can’t find time to get an
appointment during salon hours.
* These customers can be located anywhere and although it
isn’t a rule – they tend to be
professional women and even mother’s who can’t find time for themselves.
* These customers are currently either ignoring their need
all together or seeking over the counter remedies that don’t always come out
right. There isn’t any loyalty because it isn’t well thought out. Basically,
the customer is in a “whatever works” mentality.
* The opportunity can be huge and the window of opportunity
seems to be open for now. However, with services like Uber – it is only a
matter of time before someone tries to evolve their mobile cosmetology business
into a wider platform.
Innovation
My product is service based. It is
a web/app platform where a network of cosmetologist can be dispatched out to
clients on their time. The web platform will include a social network of
cosmetologist who can input their times available and services provided. On the
consumer end, the client can search for someone who meets their needs and what
hours they are available. From there, a match can be made and a cosmetologist
can set up their service time. Traveling to the client gives personalized
attention and fosters loyalty. It can also provide additional income by
requiring the client to pay a premium for certain time frames. Style on the Run will charge
cosmetologist a joining fee as well as commission based on the service
total. The cosmetologist can set their
price as well as adopted a “premium” charge for twilight hour services.
Here is a scenario to consider:
Client: Jennifer – a CEO working a
sixty-hour work week. She is exhausted and getting home at 11 o’clock in the
evening has done nothing for her social life. She gets a rare chance to meet
with an old friend on Friday only to realize she has three inches of new dark
growth to her butter blonde hair. She feels she needs to look her best but with
a full schedule she could never fit in a 2-hour session at the salon. Jennifer
heard about this new service that could let her schedule the color she so
desperately needs at the only time she is available.
Enter Style on the Run…
Casey – a color specialist receives
a request for touch up. She has plenty of evening availability and is a night
owl anyhow. Scheduling an appointment at midnight the following day sounds
great. Not only can she charge her rate of $100 – it is in the premium time
frame which adds an additional $35 to the bill. Casey knows this would be a
client that she wouldn’t normally have so she happily pay her percentage to Style on the Run of $27. Not only has
she profited from a client she wouldn’t have normally reached, but now Jennifer
is so happy with her experience she is completely loyal to Casey and has
scheduled the next time.
The
alternative to this is Casey struggles to build a clientele during the hours of
10a – 6p and Jennifer tries to attempt to color on her own which ultimately
could turn into a corrective color situation. That could be two times the cost
and even more time consuming.
Venture Concept
Style
on the Run can meet the need of those who just can’t find the time to
schedule a salon appointment. Clients will pay for the convenience in itself.
* Customers would switch from regular salons because they
could have their time needs met. The idea of scheduling on their terms is
enough to gain interest.
* Salons may be competitors during their operational times,
but after hours the only other options are stylist who independently run their
services from their homes. They would benefit from joining Style on the Run and grow their clientele.
* I think initially it wouldn’t take a very large work force
to get the app and website going. From there, it would need a large base of
cosmetologist to meet the needs of those in different areas. I feel the biggest
hurdle would be focusing on certain areas and seeing eventual growth.
I think the most important part of
my service based business is convenience. After the initial idea is
established, I feel it could grow to include product based sales and styling
needs. Finally, in five years I could see this being a big success in larger
cities. Hopefully it would even start spreading into the suburbs by that point.
