Week 7 Reading Reflection

Week 7

1)    What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

I found the entire reading very informative and interesting. I think what stood out the most was the author’s insistence that most marketers doing segmentation are approaching things wrong even in current days.

2)    Identify at least one part of the reading that was confusing to you.

I struggled a little bit trying to understand where the author was coming from at times. During several paragraphs, it almost seemed like he was contradicting himself. I had to go through several passages a second time to grasp his stance.

3)    If you were able to ask two questions to the author, what would you ask? Why?

I would ask the author why he thinks this is such a hard area for customers if the information is out there. In addition, I would also ask him if he feels that his current evaluation will once again change in the near future due to changing needs of the customers.

4)    Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I didn’t necessarily disagree with the author, but I did struggle figuring out where he was going in certain parts of his writing. It was something that I just had to go through again.